for libraries

Working within a library places you at the forefront of change within the scholarly communications environment. You have made huge strides in harnessing technology to create a dynamic and trustworthy environment from which library users can access information, but all too often they turn to Google and then question the relevance of information professionals in the Internet age.

How can you gain the attention of your community and increase your visibility as the service provider behind the information that they discover through Google? How can you continue to add value in your role? How can you increase your impact on the success of your users? What can you do to help your institution benefit from its intellectual property?

TBI can help
At TBI we can work with you to create and communicate an engaging proposition for the service that the library provides. By developing and executing a comprehensive marketing strategy and plan, we can help you build usage of your service and strengthen and consolidate your brand. We can help you identify and satisfy the needs of different stakeholders (including internal) and raise your profile within your organization and the wider community. We can provide a complete service or ad-hoc support on particular projects or campaigns.

Provide marketing consultancy to kick-start your campaigns
Develop a comprehensive marketing and communications strategy
Create and implement specific marketing campaigns
Implement campaigns to increase usage and awareness of the library services
Advise on management and development of the library brand
Advise on customer relationship management strategies
Design, write and promotional materials in a variety of media
Develop initiatives to increase participation in Institutional Repository program