Others
All organisations involved in the creation and distribution of scholarly information face similar challenges of adapting to a new environment. What will the future bring for you as a university, content aggregator, subscription agent or online host? How can you build on your strengths and deal with increased competition?
TBI can help
TBI can support you in developing and delivering a comprehensive marketing strategy and plan for your organisation. Alternatively, we can provide ad-hoc support as required. We will apply our marketing expertise to help you understand your opportunities and meet them. By placing the needs of your community at the heart of what you do you can build lasting loyalty and remain responsive to changes in the environment.
We can:
- Develop comprehensive marketing and communications strategies
- Undertake marketing planning and budgeting
- Implement marketing and PR campaigns
- Advise on brand development and management
- Design, write and produce marketing materials in a variety of media
- Conduct customer and market audits to identify growth opportunities
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