Publishers
It is an exciting and challenging time to be a publisher. You may be concerned about securing revenues for the future as the efficacy of traditional business models declines and community-led initiatives such as open access gain momentum. However, you also see the opportunity that the Internet brings for reaching a global audience with products and services matched to niche markets.
How can you protect and develop revenue streams? How can you build on the loyalty of your customers and maintain their attention as competition increases? As a small not-for-profit publisher, how can you compete with larger well-resourced commercial publishers?
TBI can help
At TBI we offer a strategic approach to marketing that will help you maximize the use of your resources to satisfy your customers. We can provide you with a complete out-sourced service for marketing or provide ad-hoc support to internal teams when resources are stretched, or when a fresh approach and an external viewpoint would be of benefit.
We can:
- Provide consultancy on marketing and sales strategies
- Develop comprehensive marketing and communications strategies
- Undertake marketing planning and budgeting
- Implement marketing and PR campaigns
- Advise on brand development and management
- Develop and produce marketing materials in a variety of media
- Conduct customer and market audits to identify growth opportunities
- Provide a complete business development service through our Matrix initiative.
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