Latest news

Melinda Kenneway's paper on Marketing the library: using technology to increase visibility, impact and reader engagement has been published in Serials: The Journal of the Serials Community.
Technological advancements are changing the way people com municate, and methods of teaching, learning and research are becoming more varied and dynamic. The role of the library is central in responding to these changes, and in identifying opportunities for using technology to support the intellectual growth and success of the individuals and institutions that they serve. Fulfilling this role is increasingly requiring librarians to learn and apply marketing skills – understanding user and stakeholder needs, creating awareness and stimulating interest, building loyalty and demonstrating value. Technology is key in supporting effective marketing, and can be used by libraries to increase visibility, to raise levels of information literacy and to deliver a personalized service that anticipates the current and future needs of users. Click here to read the full article.
Posted 18 July 2007

At this year's United Kingdom Serials Group Meeting, Melinda Kenneway presented a plenary session on digital marketing for libraries. The conference was well attended with some 650 delegates from 18 countries. Melinda focused on four themes in her presentation: digital branding, personalization, mobile and community marketing. A copy of her presentation is available for download. (PDF 2.4MB)
Posted 25 April 2007

TBI announce the launch of Matrix – a new publishing support program for independent publishers. Download news release. (PDF 64k)
Posted 29 March 2007

TBI will be running a course on behalf of ALPSP on 5 June 2007 on creating high impact marketing materials, providing delegates with a framework for writing powerful copy and working with images that convey values and build brand. Visit the ALPSP website for more information.
Posted: 29 March 2007

At the forthcoming annual meeting of the United Kingdom Serials Group (16 to 18 April 2007) TBI will be speaking on how libraries can use technology to increase their visibility, impact and user engagement. The presentation will be available from this website following the meeting.
Posted: 26 March 2007

TBI announce the recruitment of Jo Cross as Senior Marketing Manager. Jo brings valuable experience of working outside the publishing sector with both commercial and non-commercial organisations.
Posted 3 January 2007