Latest news
TBI is working with an exciting new start-up that was the talk of last week's London Book Fair. Flooved aims to be a one-stop shop for content rental across a range of publishing verticals; TBI is helping to position and promote the service as it launches. [Download full release]
Posted 25 April 2012
TBI Communications will be attending the Society for Scholarly Publishing Annual Meeting in Arlington, VA, from Wednesday, May 30th to Friday, June 1st 2012. Both Melinda Kenneway and Charlie Rapple will be speaking, Melinda on user interface design and Charlie on the integration of social media into scholarly publishing. If you are attending SSP and would like to discuss how TBI could help increase the impact and efficiency of your marketing, please get in touch to arrange an appointment.
Posted 25 April 2012
Charlie Rapple will be providing an overview of the Open Access business model at a UKSG event in London on Wednesday 23rd May 2012. The event is targeted at staff new to the industry, who need to get up to speed with the background and role of OA, or established staff who want to increase their understanding of its impact across different publications and projects. Get in touch with Charlie if you'd like to catch up before or during the event.
Posted 25 April 2012
Charlie Rapple will be speaking at an ALPSP seminar about the impact of mobile devices and technologies on publisher strategies. The seminar, to be held in London in May, is aimed at publishers, publisher programme managers and digital production teams who want to broaden their understanding of this fast-moving area. Get in touch with Charlie if you'd like to catch up before or during the seminar.
Posted 25 April 2012
TBI Communications will be attending the Society for Scholarly Publishing Annual Meeting between 2nd and 4th June 2010. Charlie Rapple of TBI will lead a session on Semantic Societies: Uncovering New Research Paths, Engaging Members Better. If you are attending SSP and would like to discuss how working with TBI could benefit your business please get in touch to arrange an appointment or visit us at the exhibition (Booth 207).
Posted 14 May 2010
TBI Communications will be attending the Frankfurt Book Fair and STM's Frankfurt Conference between 13th and 14th October 2009. The TBI team will be meeting with publishers and societies, large and small, to discuss how TBI can help with projects ranging from new product launches (see below for more information about a recent viral campaign), database marketing and market research, to marketing audits (assessing how effective or efficient your marketing activities are) and full management of an outsourced strategic marketing function. If you are attending Frankfurt and would like to discuss how working with TBI could benefit your business please get in touch to arrange an appointment.
Posted 18 August 2009
Database marketing: digging for gold is the title of the workshop TBI’s Charlie Rapple will be leading at the ALPSP International Conference 2009, in September. With colleagues from DataSalon and Ringgold, Charlie will explain the practical challenges, golden rules and business advantages of database marketing. The workshop will explore the tools and services that are available to help ensure publishers are up-to-date with some of the advanced up-selling, cross-selling, and prospecting techniques now being used by progressive publishers. The session will be peppered with real-world case studies on the challenges and best practices of database marketing.
Posted 18 August 2009
TBI has broken new ground with a viral marketing campaign. Launched recently, the ‘Perfect 10’ viral marketing campaign on behalf of the BMJ Group, was seeded to a quarter of a million initial recipients. It’s believed to be the first major use of viral marketing technologies in the reference information sector.
Full press release (PDF 62kb)
Posted 18 March 2009
TBI Communications and Talis have announced the successful applicant for the semantic web pilot project for which submissions were invited last year. Following a review process, the chosen participant is a joint submission from the European Respiratory Society and the American Thoracic Society.
Full press release (PDF 68kb)
Posted 9 January 2009
TBI is delighted to announce the appointment of Charlie Rapple as Head of
Marketing Development. In this newly created position, Charlie will lead the
expansion and development of TBI’s marketing services for academic and
professional publishers and societies. Charlie joins TBI from Publishing
Technology (previously Ingenta).
Full press release (PDF 60kb)
Posted 5 August 2008
TBI Communications and Talis announce a joint initiative that offers society publishers the opportunity to participate in a free pilot project designed to test the application of Web 2.0 and semantic technologies to journal articles. The project will explore the potential of these tools to increase membership engagement – with other members, and with the society and its publications.
Full press release (PDF 68kb)
Call for participants and project overview (PDF 64kb)
Society application form (PDF 76kb)
Posted 29 July 2008
At SSP this year in Boston at the end of May, Melinda Kenneway presented a paper on Interactive Marketing: from Transactions to Conversations. In her talk Melinda explored the likely impact of the changing information environment on publisher marketing strategies. A copy of the paper is available here. (PDF 112kb)
Posted 29 July 2008
Melinda Kenneway's paper on Marketing the library: using technology to increase visibility, impact and reader engagement has been published in Serials: The Journal of the Serials Community.
Technological advancements are changing the way people communicate, and methods of teaching, learning and research are becoming more varied and dynamic. The role of the library is central in responding to these changes, and in identifying opportunities for using technology to support the intellectual growth and success of the individuals and institutions that they serve. Fulfilling this role is increasingly requiring librarians to learn and apply marketing skills – understanding user and stakeholder needs, creating awareness and stimulating interest, building loyalty and demonstrating value. Technology is key in supporting effective marketing, and can be used by libraries to increase visibility, to raise levels of information literacy and to deliver a personalized service that anticipates the current and future needs of users. Click here to read the full article.
Posted 18 July 2007
At the 2007 United Kingdom Serials Group Meeting, Melinda Kenneway presented a plenary session on digital marketing for libraries. The conference was well attended with some 650 delegates from 18 countries. Melinda focused on four themes in her presentation: digital branding, personalization, mobile and community marketing. A copy of her presentation is available for download. (PDF 2.4MB)
Posted 25 April 2007
TBI announce the launch of Matrix – a new publishing support program for independent publishers. Download news release. (PDF 64k)
Posted 29 March 2007
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