Latest news

TBI has broken new ground with a viral marketing campaign. Launched recently, the ‘Perfect 10’ viral marketing campaign on behalf of the BMJ Group, was seeded to a quarter of a million initial recipients. It’s believed to be the first major use of viral marketing technologies in the reference information sector.
Full press release (PDF 62kb)
Posted 18 March 2009

TBI Communications and Talis have announced the successful applicant for the semantic web pilot project for which submissions were invited last year. Following a review process, the chosen participant is a joint submission from the European Respiratory Society and the American Thoracic Society.
Full press release (PDF 68kb)
Posted 9 January 2009

TBI is delighted to announce the appointment of Charlie Rapple as Head of
Marketing Development. In this newly created position, Charlie will lead the
expansion and development of TBI’s marketing services for academic and
professional publishers and societies. Charlie joins TBI from Publishing
Technology (previously Ingenta).
Full press release (PDF 60kb)
Posted 5 August 2008

TBI Communications and Talis announce a joint initiative that offers society publishers the opportunity to participate in a free pilot project designed to test the application of Web 2.0 and semantic technologies to journal articles. The project will explore the potential of these tools to increase membership engagement – with other members, and with the society and its publications.
Full press release (PDF 68kb)
Call for participants and project overview (PDF 64kb)
Society application form (PDF 76kb)
Posted 29 July 2008

At SSP this year in Boston at the end of May, Melinda Kenneway presented a paper on Interactive Marketing: from Transactions to Conversations. In her talk Melinda explored the likely impact of the changing information environment on publisher marketing strategies. A copy of the paper is available here. (PDF 112kb)
Posted 29 July 2008

Melinda Kenneway's paper on Marketing the library: using technology to increase visibility, impact and reader engagement has been published in Serials: The Journal of the Serials Community.
Technological advancements are changing the way people communicate, and methods of teaching, learning and research are becoming more varied and dynamic. The role of the library is central in responding to these changes, and in identifying opportunities for using technology to support the intellectual growth and success of the individuals and institutions that they serve. Fulfilling this role is increasingly requiring librarians to learn and apply marketing skills – understanding user and stakeholder needs, creating awareness and stimulating interest, building loyalty and demonstrating value. Technology is key in supporting effective marketing, and can be used by libraries to increase visibility, to raise levels of information literacy and to deliver a personalized service that anticipates the current and future needs of users. Click here to read the full article.
Posted 18 July 2007

At the 2007 United Kingdom Serials Group Meeting, Melinda Kenneway presented a plenary session on digital marketing for libraries. The conference was well attended with some 650 delegates from 18 countries. Melinda focused on four themes in her presentation: digital branding, personalization, mobile and community marketing. A copy of her presentation is available for download. (PDF 2.4MB)
Posted 25 April 2007

TBI announce the launch of Matrix – a new publishing support program for independent publishers. Download news release. (PDF 64k)
Posted 29 March 2007